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Feb 22, 2016
Card-linked offers: A loyalty alternative for restaurant operators
As consumers shift away from loyalty key fobs or punch cards toward mobile wallet payments and loyalty- and offer-enabled credit-debit cards, the power of card-linked offers (CLO) can build customer loyalty....
Feb 22, 2016
Washington Redskins latest team to enter restaurant business
NFL games create a ton of business for sports bars and casual restaurants. No wonder league teams want to get in on the action....
Jan 27, 2016
Build a Better: Valentine’s Day promotion
8 ways restaurants are adding more romance to their Valentine’s Day menus
Jan 22, 2016
How to stir up nonalcholic beverage sales
Drink sales falling? Give them a boost with these seven simple tips....
Jan 20, 2016
5 ways to rethink staff recruitment
A tighter job markets means employers need to market themselves to top talent....
Jan 14, 2016
7 ways to stir up a media buzz
Make 2016 the year your restaurant makes it into the press by following experts’ advice for courting the media....
Jan 7, 2016
How to reach Millennials through loyalty programs
A recent study reveals how restaurants can best leverage their loyalty programs to attract and keep Millennial customers....
Dec 9, 2015
3 steps toward honest guest feedback
You visit every table in the restaurant. That's good, but are you really finding out what your guests think? Here are some ways to get real, honest feedback from your customers....
Dec 4, 2015
Swingin' promotions for Frank Sinatra's 100th birthday
Frank Sinatra would have turned 100 this month, and restaurant operators are promoting it in style....
Dec 1, 2015
10 powerful upsell techniques
Restaurateurs share their best advice for boosting check averages....
Nov 23, 2015
9 strategies for a stronger restaurant website
Restaurant operators should be sure their websites capture the essence of what their restaurant is all about to attract new customers and meet the needs of returning clientele...
Nov 4, 2015
4 ways to generate more corporate event bookings
Local businesses need venues for their parties and meetings. Put your restaurant on their radar....
Nov 3, 2015
9 strategies to sell more gift cards
Gift card sales in a slump? 'Tis the season to turn things around....
Oct 12, 2015
8 ways to sell more appetizers
Restaurant operators can sell more appetizers by following these eight tips....
Oct 5, 2015
5 simple moves to boost guest engagement
Great food will only take a restaurant so far. Small gestures can go a long way in boosting customer engagement....
Sep 29, 2015
Forma mixes pasta and cheese with a dash of showmanship
"Dalla forma" is a brilliant way to sell more pasta to guests who love to watch you cook.
Sep 28, 2015
New study sheds light on Millennial mindset
Recent data explores how younger customers respond differently to marketing tactics than older ones do....
Sep 15, 2015
Pope Francis visit: The promotional opportunity you’ve been praying for
How restaurants can capitalize on the upcoming U.S. visit by Pope Francis....
Sep 14, 2015
How you handle online reviews could make or lose you money
Find out what to consider before responding to customer reviews of your restaurant...
Sep 9, 2015
How much are your best customers worth?
Knowing more about the top spenders can help improve a restaurant's performance....
Aug 27, 2015
6 ways to polish restaurant promotions
Good planning, timing and patience all factor into effective promos....
Aug 18, 2015
7 steps to a stronger direct mail campaign
A few basic moves will help your mail promotion stand out from the crowd....
Aug 5, 2015
Groupon opens new front in restaurant delivery wars
Takeout and delivery customers get cash back when they order food using Groupon To Go, but the hefty discount doesn’t come out of the restaurant operator’s pocket. Yet....
Aug 5, 2015
7 budget-friendly ways to get publicity
Restaurants can get publicity without spending a lot of money, marketing communications experts argue....
Jul 29, 2015
Restaurants target families with gaming approach
Dave & Buster’s has upped the ante for marketers, experimenting with digital games to lure customers....
Chefs, owners trade work/life balance pointers
8 elements of a customer service culture
What’s my dentist got to do with it?
9 things to know about business credit
Restaurant delivery errors make enemies of customers
No winning with restaurant no-shows
A handgun with a side of fries
Meet Lilia, Missy Robbins' new Italian concept
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