Skip to Navigation
Skip to Content
Display name or email address:
Forgot Your Password?
5 Things You Need to Know Now
New Restaurant Concepts
Rising Star Chefs
Words to Live By
Back of the House
> More in Marketing
More in Marketing
Aug 27, 2014
How to get your fill of snack revenue
A penchant for snacking means restaurants can add smaller, healthier plates without reducing check averages....
Aug 24, 2014
How restaurants might leverage the Yo app
The goofy-sounding Yo app could become an important new way for restaurants to communicate with customers....
Aug 18, 2014
How to drive catering through your website
Websites are an ideal way to capture and facilitate catering orders....
Aug 13, 2014
Marketing: Baby Boomers still hold spending sway
Sure, it’s smart to maximize your restaurant’s appeal to Millennials. But don’t do so at the expense of Baby Boomers....
Aug 13, 2014
Legal Sea Foods promos declare: ‘We are no chain’
5 things you need to know now...
Aug 11, 2014
5 tips to raise your profile via social media
For restaurants, social media is proving its worth as a customer engagement tool, enabling them to develop a local identity....
Aug 6, 2014
Cleveland chef dishes on healthy dining trends
Zack Bruell, who helped put Cleveland’s food scene on the map, has a new partnership with Cleveland Clinic promoting healthier diet choices....
Jul 14, 2014
Making money with forbidden fruit
How restaurants can make money with rare and forbidden food and drink items....
Jun 25, 2014
Darden plans to revitalize Olive Garden
Darden is repositioning Olive Garden to be relevant to Millennials. Here's how....
Jun 16, 2014
Key steps in crafting a Millennial-friendly marketing strategy
Designing restaurant loyalty programs that address Millennials' preferences can improve results....
Jun 11, 2014
More customers finding restaurants via smartphones
A new report suggests mobile strategies are especially important for restaurants....
Jun 4, 2014
Buy one, save later deals dominate Father's Day promos
Drinks and dining for dads, with beefed up ideas for your menu...
May 23, 2014
Diving deeper into local food pricing
Guests are willing to pay more for locally sourced ingredients, so how should restaurants market and price their food?...
May 21, 2014
4 ways to obtain useful guest feedback
You have everything set in place to run a successful restaurant, and you think your customers are happy—but you wonder whether they are truly having a satisfactory experience in your restaurant....
May 19, 2014
How tech revolution is driving industry evolution
Innovations are helping operators boost data-driven marketing and consumer engagement, NRA Show panelists said....
May 14, 2014
How net neutrality issue could impact restaurants
The ability for Internet service providers to charge tiered pricing would put restaurants with smaller online marketing budgets behind the eight ball....
Apr 23, 2014
Margarita watch: Building buzz with beverages
Cash in on this popular party day with Cinco de Mayo-worthy drink ideas....
Apr 11, 2014
Build a better restaurant marketing plan, part 2
Find out the elements of a good marketing kit for a restaurant...
Apr 10, 2014
Food trucks busting out all over
The U.S. government, Disney World and Royal Caribbean Cruises are using food trucks as moneymaking promotional vehicles....
Apr 9, 2014
Restaurants fall short in loyalty programs
A new study finds that in the social media era, many restaurants have room to spur much more customer engagement via their loyalty programs....
Apr 2, 2014
6 must-haves for a responsive restaurant website
Responsive design makes your website user-friendly on all devices....
Mar 25, 2014
How to showcase best-in-show products on your menu
Pay close attention to food and beverage items judged superior by independent panels of experts....
Mar 19, 2014
Case study: 5 best practices for restaurant website design
A well-planned website can better engage visitors and prospective customers....
Mar 12, 2014
Why restaurants need a strong brand image
Restaurants and other small businesses make a mistake when they fail to create a positive brand perception, one expert says....
Feb 12, 2014
4 ways to convert website visitors into customers
A few simple measures can help turn browsers into diners....
Winter demands stepped-up pest-control efforts
NRA, SBA hype local dining on Small Business Saturday
Display cleanliness, safety at your restaurant
Trendinista: When it comes to cocktails, tea is hot
Five steps to help sell your restaurant now
Best Cocktails in America: Meet the 2014 winners
What grates on your bar customers
Restaurant service warms up
Back of the House
View Mobile Site
Penton Magazine Corporate
Terms of Service
Penton Restaurant Group
Nation's Restaurant News
Copyright © 2014
Continue on to