Skip to Navigation
Skip to Content
Display name or email address:
Forgot Your Password?
New Restaurant Concepts
Rising Star Chefs
Words to Live By
Back of the House
> More in Marketing
More in Marketing
Dec 22, 2014
Rolling out a new app? Consider the tax issues first
Restaurants are finding that smartphone apps are becoming as necessary to their business as menus and napkins....
Dec 16, 2014
7 ways to strengthen mobile promotions
Whether you are contemplating a mobile promotion for the first time or you’re a veteran, there are certain good practices that you should keep in mind....
Dec 15, 2014
Millennials view, respond differently to food news
Of the food stories that resonated most with U.S. consumers overall in 2014, not a single one made it into the top three for Millennials....
Dec 8, 2014
2015 trends: Spread the word
The next step: plate your dishes and light the dining room to make the food look its best...
Dec 1, 2014
Are restaurant passes the next big thing?
After Olive Garden’s Pasta Pass drummed up so much attention, independent restaurants are taking notice....
Nov 20, 2014
NRA, SBA hype local dining on Small Business Saturday
Local businesses take the spotlight the Saturday following Thanksgiving, the busiest shopping weekend of the year....
Nov 19, 2014
How to leverage holiday traffic to build restaurant loyalty
Restaurant loyalty programs have not exactly set the world on fire, but there is ample room for improvement and guests are interested in joining loyalty programs....
Oct 29, 2014
Should you give it away?
The benefits may outweigh the risks of giving away free items, if you're confident in your restaurant...
Oct 20, 2014
Strategic moves, passion build strong restaurants
Despite intense competition, smart restaurant operators can succeed and thrive with a smart game plan, said several multiconcept operators at MUFSO....
Oct 15, 2014
Crafting the perfect PR cocktail for your restaurant
When you look for ways to generate valuable publicity for your restaurant, think like a bartender....
Oct 6, 2014
Guest Management -- Past, Present Future
Here's the past, present, and imminent future of restaurant guest management, in several different applications....
Sep 23, 2014
Yelp forced to manage its own reputation
A series of spats involving the restaurant review site have thrust its legitimacy and objectivity back into the spotlight....
Sep 17, 2014
Examining this season’s restaurant promo strategies
Casual dining chains are getting creative with their promotions this fall, but one multi-concept operator might have a smarter way to build current and future business....
Sep 17, 2014
Keep it simple to promote healthy eating
Consumers like to order healthful meals with ingredients they are familiar with....
Sep 15, 2014
Giant group cocktails filling sizable niche
Seven establishments capitalizing on the sharing culture by mixing community cocktails....
Aug 27, 2014
How to get your fill of snack revenue
A penchant for snacking means restaurants can add smaller, healthier plates without reducing check averages....
Aug 24, 2014
How restaurants might leverage the Yo app
The goofy-sounding Yo app could become an important new way for restaurants to communicate with customers....
Aug 18, 2014
How to drive catering through your website
Websites are an ideal way to capture and facilitate catering orders....
Aug 13, 2014
Marketing: Baby Boomers still hold spending sway
Sure, it’s smart to maximize your restaurant’s appeal to Millennials. But don’t do so at the expense of Baby Boomers....
Aug 13, 2014
Legal Sea Foods promos declare: ‘We are no chain’
5 things you need to know now...
Aug 11, 2014
5 tips to raise your profile via social media
For restaurants, social media is proving its worth as a customer engagement tool, enabling them to develop a local identity....
Aug 6, 2014
Cleveland chef dishes on healthy dining trends
Zack Bruell, who helped put Cleveland’s food scene on the map, has a new partnership with Cleveland Clinic promoting healthier diet choices....
Jul 14, 2014
Making money with forbidden fruit
How restaurants can make money with rare and forbidden food and drink items....
Jun 25, 2014
Darden plans to revitalize Olive Garden
Darden is repositioning Olive Garden to be relevant to Millennials. Here's how....
Jun 16, 2014
Key steps in crafting a Millennial-friendly marketing strategy
Designing restaurant loyalty programs that address Millennials' preferences can improve results....
Focus on these 12 guest contact points
Food across the curriculum
Five steps to help sell your restaurant now
Restaurants often vulnerable to sexual harassment charges
5 key lessons for restaurant startups
Is your restaurant properly seasoning its food?
Do your restaurant cocktails have legs?
Connect With Us
Back of the House
View Mobile Site
Penton Magazine Corporate
Terms of Service
Penton Restaurant Group
Nation's Restaurant News
Copyright © 2015
Continue on to