Marketing http://restaurant-hospitality.com/taxonomy/term/6603/more en Secrets to selling more gift cards http://restaurant-hospitality.com/marketing/secrets-selling-more-gift-cards <div class="field-byline"> Liz Barrett </div> <div class="field-deck"> Food rewards, cyber sales and other tactics help boost volume during the holidays </div> <div class="node-body article-body">Food rewards, cyber sales and other tactics help boost volume during the holidays</div> <p><a href="http://restaurant-hospitality.com/marketing/secrets-selling-more-gift-cards" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/secrets-selling-more-gift-cards#comments Marketing Fri, 09 Dec 2016 14:58:00 +0000 60001 at http://restaurant-hospitality.com 5 moves to attract young families http://restaurant-hospitality.com/guest-columns/5-moves-attract-young-families <div class="field-byline"> Jon Eisen </div> <div class="field-deck"> Millennials, starting to build their own families, value healthy choices, Wi-Fi </div> <div class="node-body article-body">Millennials, starting to build their own families, value healthy choices, Wi-Fi</div> <p><a href="http://restaurant-hospitality.com/guest-columns/5-moves-attract-young-families" target="_blank">read more</a></p> http://restaurant-hospitality.com/guest-columns/5-moves-attract-young-families#comments Guest Columns Marketing Mon, 21 Nov 2016 14:03:00 +0000 59521 at http://restaurant-hospitality.com Katie Martynova/iStock/Thinkstock How to level the playing field on Yelp, Google http://restaurant-hospitality.com/marketing/how-level-playing-field-yelp-google <div class="field-byline"> James Crawford </div> <div class="field-deck"> Proactive approach to managing online reputation has benefits </div> <div class="node-body article-body">Proactive approach to managing online reputation has benefits</div> <p><a href="http://restaurant-hospitality.com/marketing/how-level-playing-field-yelp-google" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/how-level-playing-field-yelp-google#comments Marketing Thu, 17 Nov 2016 14:41:00 +0000 59471 at http://restaurant-hospitality.com <p>A little legwork on Google&rsquo;s From the Menu feature can boost a restaurant&rsquo;s standing.</p> stefaname/iStock/Thinkstock 5 ways to gauge impact of online promotions http://restaurant-hospitality.com/marketing/5-ways-gauge-impact-online-promotions <div class="field-byline"> Dwight Muhlbradt </div> <div class="field-deck"> Restaurant marketing often considered half art, half science — and all hindsight </div> <div class="node-body article-body">Restaurant marketing often considered half art, half science—and all hindsight</div> <p><a href="http://restaurant-hospitality.com/marketing/5-ways-gauge-impact-online-promotions" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/5-ways-gauge-impact-online-promotions#comments Marketing Tue, 15 Nov 2016 14:29:00 +0000 59391 at http://restaurant-hospitality.com <p>Sometimes percentage discounts are more effective than dollars off.</p> Thinkstock SEO strategies need to factor impact of voice searches http://restaurant-hospitality.com/technology/seo-strategies-need-factor-impact-voice-searches <div class="field-byline"> Alex Membrillo </div> <div class="field-deck"> Heavier reliance on mobile voice search calls for a shift in online marketing tactics </div> <div class="node-body article-body">Heavier reliance on mobile voice search calls for a shift in online marketing tactics</div> <p><a href="http://restaurant-hospitality.com/technology/seo-strategies-need-factor-impact-voice-searches" target="_blank">read more</a></p> http://restaurant-hospitality.com/technology/seo-strategies-need-factor-impact-voice-searches#comments Marketing Technology Mon, 07 Nov 2016 14:45:00 +0000 59201 at http://restaurant-hospitality.com Thinkstock Airbnb looking to link guests to local restaurants http://restaurant-hospitality.com/marketing/airbnb-looking-link-guests-local-restaurants <div class="field-deck"> Users of the home-rental service spend $50-$90 in restaurants per guest each day </div> <div class="node-body article-body">Users of the home-rental service spend $50-$90 in restaurants per guest each day</div> <p><a href="http://restaurant-hospitality.com/marketing/airbnb-looking-link-guests-local-restaurants" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/airbnb-looking-link-guests-local-restaurants#comments Marketing Mon, 24 Oct 2016 14:25:00 +0000 58671 at http://restaurant-hospitality.com <p>Airbnb visitors to New York City spent an estimated $470 million in restaurants over the last year, according to a recent report.</p> Creatas / Thinkstock 3 ways to engage guests through storytelling http://restaurant-hospitality.com/marketing/3-ways-engage-guests-through-storytelling <div class="field-byline"> Kindra Hall </div> <div class="field-deck"> Providing genuine story helps menus resonate with diners </div> <div class="node-body article-body">Providing genuine story helps menus resonate with diners </div> <p><a href="http://restaurant-hospitality.com/marketing/3-ways-engage-guests-through-storytelling" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/3-ways-engage-guests-through-storytelling#comments Marketing Wed, 19 Oct 2016 13:28:00 +0000 58571 at http://restaurant-hospitality.com <p>Engaging customers requires more than just reciting from servers.</p> gpointstudio/iStock/Thinkstock Not all social media dashboards created alike http://restaurant-hospitality.com/technology/not-all-social-media-dashboards-created-alike <div class="node-body article-body">One-stop social media organizational tools can increase restaurants’ marketing muscle</div> <p><a href="http://restaurant-hospitality.com/technology/not-all-social-media-dashboards-created-alike" target="_blank">read more</a></p> http://restaurant-hospitality.com/technology/not-all-social-media-dashboards-created-alike#comments Marketing Technology Thu, 13 Oct 2016 15:40:00 +0000 58421 at http://restaurant-hospitality.com <p>&ldquo;Food is one of the most &mdash;&nbsp;if not the most &mdash;&nbsp;common type of content shared across social networks,&rdquo; says Greta Miersma, director of communication at&nbsp;Delfina Restaurant Group.</p> Delfina Restaurant Group How latest marketing trends reflect demand for “organic” http://restaurant-hospitality.com/guest-columns/how-latest-marketing-trends-reflect-demand-organic <div class="field-byline"> Stuart Dornfield </div> <div class="field-deck"> Food is just the beginning when it comes to an organic approach </div> <div class="node-body article-body">Food is just the beginning when it comes to an organic approach</div> <p><a href="http://restaurant-hospitality.com/guest-columns/how-latest-marketing-trends-reflect-demand-organic" target="_blank">read more</a></p> http://restaurant-hospitality.com/guest-columns/how-latest-marketing-trends-reflect-demand-organic#comments Guest Columns Marketing Fri, 07 Oct 2016 20:22:00 +0000 58281 at http://restaurant-hospitality.com <p>Chipotle&#39;s decision last year to rid its menu of GMO ingredients was a smart marketing move.</p> Joe Raedle/Getty Images How operators promote breast cancer awareness month http://restaurant-hospitality.com/marketing/how-operators-promote-breast-cancer-awareness-month <div class="node-body gallery-body">Restaurants across the country show support for October’s disease awareness efforts</div> <p><a href="http://restaurant-hospitality.com/marketing/how-operators-promote-breast-cancer-awareness-month" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/how-operators-promote-breast-cancer-awareness-month#comments Marketing Fri, 07 Oct 2016 20:00:00 +0000 58271 at http://restaurant-hospitality.com