Marketing

5 ways to encourage loyal customers

Tue, 18 Jun 2013 20:48:00 +0000

Brian Casel

Stay visible, don’t forget the photos — and more

Social media insights reveal top menu trends

Mon, 17 Jun 2013 15:00:00 +0000

Scallops, short ribs, octopus, cucumber cocktails and red velvet cake are driving customer loyalty, according to social media analysis.

Can restaurants win the grocery game?

Wed, 12 Jun 2013 15:21:00 +0000

A diverse group of operators is betting that new products can extend their brands and find supermarket success.

How viral videos can work for you

Thu, 30 May 2013 19:39:00 +0000

A Legal Sea Foods ad campaign uses stupid, dangerous and even gross-out YouTube clips to keep its brand fresh and sell more seafood.

3D pepperoni: High tech invades the pizza segment

Tue, 28 May 2013 15:11:00 +0000

NASA finds a way to produce pie in the sky, while Domino’s targets the impulse buyer.

5 musts for any restaurant website

Mon, 13 May 2013 20:33:00 +0000

Bryan Casel

Too often, some of these important details are overlooked.

A well-planned website can boost traffic.

Five secrets to social media success

Mon, 13 May 2013 18:45:00 +0000

How to build an online community of followers that will spend money at your restaurant.

Brunch, 'America's pastime,' can be a real moneymaker

Mon, 13 May 2013 18:37:00 +0000

Technomic and innovative operators offer insight into running popular and profitable brunch services.

Gulf Coast builds brand around its seafood

Mon, 29 Apr 2013 15:32:00 +0000

Restaurants aren’t shy about serving region’s seafood three years after devastating oil spill.

Study reveals what Facebook fans are worth

Fri, 19 Apr 2013 15:31:00 +0000

Combining how much online brand fans spend with how frequently they share their “likes” helps put a dollar value on a restaurant’s social media customer base.

Combining interaction times and shared "likes" can put a dollar value on social media fans.