Marketing http://restaurant-hospitality.com/taxonomy/term/6603/more en Don’t blow your one chance to stand out http://restaurant-hospitality.com/blog/don-t-blow-your-one-chance-stand-out <div class="node-body blog-body"><p>You have one shot at responding to inquiries from prospective clients. One poorly thought-out email is all it takes to instantly eliminate you from a high-dollar catered event. To ensure you are considered for $5,000- to $10,000-plus catered events, you must respond to your prospective clients in a timely manner and with a professional message.&nbsp;</p></div> <p><a href="http://restaurant-hospitality.com/blog/don-t-blow-your-one-chance-stand-out" target="_blank">read more</a></p> http://restaurant-hospitality.com/blog/don-t-blow-your-one-chance-stand-out#comments Guest Columns Marketing The Dish on Catering Mon, 19 Sep 2016 12:34:00 +0000 57701 at http://restaurant-hospitality.com Chef Roy Choi reveals 3 tips for social media greatness http://restaurant-hospitality.com/marketing/chef-roy-choi-reveals-3-tips-social-media-greatness <div class="field-byline"> Ron Ruggless </div> <div class="field-deck"> Kogi BBQ food truck founder says honesty is key </div> <div class="node-body article-body">Kogi BBQ food truck founder says honesty is key </div> <p><a href="http://restaurant-hospitality.com/marketing/chef-roy-choi-reveals-3-tips-social-media-greatness" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/chef-roy-choi-reveals-3-tips-social-media-greatness#comments Chefs Marketing Wed, 14 Sep 2016 15:40:00 +0000 57601 at http://restaurant-hospitality.com <p>Chef Roy Choi&nbsp;recommends approaching social media with integrity.</p> Ron Ruggless Understanding data-driven marketing http://restaurant-hospitality.com/marketing/understanding-data-driven-marketing <div class="field-byline"> Liz Barrett </div> <div class="field-deck"> Get past the confusion of data-driven marketing and use it to expand your brand. </div> <div class="node-body article-body">Get past the confusion of data-driven marketing and use it to expand your brand.</div> <p><a href="http://restaurant-hospitality.com/marketing/understanding-data-driven-marketing" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/understanding-data-driven-marketing#comments Marketing Mon, 29 Aug 2016 13:38:00 +0000 57221 at http://restaurant-hospitality.com <p>Mooyah&rsquo;s app facilitates data collection and marketing.</p> Mooyah Tom Colicchio gives ’Wichcraft concept a makeover http://restaurant-hospitality.com/design/tom-colicchio-gives-wichcraft-concept-makeover <div class="field-deck"> The fast-casual sandwich concept sports a new décor, logo and menu. </div> <div class="node-body article-body">The fast-casual sandwich concept sports a new décor, logo and menu.</div> <p><a href="http://restaurant-hospitality.com/design/tom-colicchio-gives-wichcraft-concept-makeover" target="_blank">read more</a></p> http://restaurant-hospitality.com/design/tom-colicchio-gives-wichcraft-concept-makeover#comments Chefs Design Marketing Tue, 23 Aug 2016 20:46:00 +0000 57081 at http://restaurant-hospitality.com <p>&#39;Wichcraft&#39;s new logo and &quot;from seed to sandwich&quot; slogan</p> Ricky Jones Culinary events cultivate customer engagement http://restaurant-hospitality.com/marketing/culinary-events-cultivate-customer-engagement <div class="field-byline"> Tal Postelnik Baum </div> <div class="field-deck"> Turning your restaurant into a classroom is a fun way to create positive buzz. </div> <div class="node-body article-body">Turning your restaurant into a classroom is a fun way to create positive buzz.</div> <p><a href="http://restaurant-hospitality.com/marketing/culinary-events-cultivate-customer-engagement" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/culinary-events-cultivate-customer-engagement#comments Marketing Tue, 23 Aug 2016 14:15:00 +0000 57061 at http://restaurant-hospitality.com <p>Cooking classes provide a perfect opportunity to learn more about your guests.</p> Thinkstock Content marketing a powerful tool for restaurants http://restaurant-hospitality.com/marketing/content-marketing-powerful-tool-restaurants <div class="field-byline"> Liz Barrett </div> <div class="field-deck"> Learn how to reach customers on an entirely new level from the man who wrote the book on content marketing. </div> <div class="node-body article-body">Learn how to reach customers on an entirely new level from the man who wrote the book on content marketing.</div> <p><a href="http://restaurant-hospitality.com/marketing/content-marketing-powerful-tool-restaurants" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/content-marketing-powerful-tool-restaurants#comments Marketing Mon, 22 Aug 2016 13:39:00 +0000 57021 at http://restaurant-hospitality.com <p>Good content usually focuses not on the restaurant or the food, but rather something interesting or helpful to the audience.</p> Pixabay How restaurants brought the Olympic Games to the plate http://restaurant-hospitality.com/food-trends/how-restaurants-brought-olympic-games-plate <div class="node-body gallery-body"><p>The Olympic Games are on many people&rsquo;s minds, and foodservice operators are working to make the most of them with these special Olympics-themed food and drinks. Take a look at the offerings.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp; </p><p>Black Tap Craft Burgers &amp; Beer</p> </div> <p><a href="http://restaurant-hospitality.com/food-trends/how-restaurants-brought-olympic-games-plate" target="_blank">read more</a></p> http://restaurant-hospitality.com/food-trends/how-restaurants-brought-olympic-games-plate#comments Food Trends Marketing Fri, 19 Aug 2016 13:54:00 +0000 57011 at http://restaurant-hospitality.com How to engage both millennials and boomers http://restaurant-hospitality.com/marketing/how-engage-both-millennials-and-boomers <div class="field-byline"> Megan Flynn </div> <div class="field-deck"> While restaurants strive for broad appeal, diners’ unique preferences and conflicting behaviors can present challenges. </div> <div class="node-body article-body">While restaurants strive for broad appeal, diners’ unique preferences and conflicting behaviors can present challenges.</div> <p><a href="http://restaurant-hospitality.com/marketing/how-engage-both-millennials-and-boomers" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/how-engage-both-millennials-and-boomers#comments Marketing Fri, 22 Jul 2016 04:29:00 +0000 56081 at http://restaurant-hospitality.com <p>Two very different generations want some of the same things from restaurants.</p> Thinkstock Google virtual tours offer powerful tool for restaurants http://restaurant-hospitality.com/marketing/google-virtual-tours-offer-powerful-tool-restaurants <div class="field-byline"> John Moore </div> <div class="field-deck"> Pictures tell the story, especially for potential customers eyeing your restaurant online. </div> <div class="node-body article-body">Pictures tell the story, especially for potential customers eyeing your restaurant online.</div> <p><a href="http://restaurant-hospitality.com/marketing/google-virtual-tours-offer-powerful-tool-restaurants" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/google-virtual-tours-offer-powerful-tool-restaurants#comments Marketing Wed, 20 Jul 2016 17:45:00 +0000 56041 at http://restaurant-hospitality.com <p>Professional-quality photos are an effective way to attract would-be guests.</p> ‘Restaurant Week’ sales uptick averages 23 percent http://restaurant-hospitality.com/marketing/restaurant-week-sales-uptick-averages-23-percent <div class="field-deck"> Ever wondered if citywide deals are a good idea for operators? One analysis says yes. </div> <div class="node-body article-body">Ever wondered if citywide deals are a good idea for operators? One analysis says yes.</div> <p><a href="http://restaurant-hospitality.com/marketing/restaurant-week-sales-uptick-averages-23-percent" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/restaurant-week-sales-uptick-averages-23-percent#comments Marketing Tue, 19 Jul 2016 19:21:00 +0000 56011 at http://restaurant-hospitality.com <p>Del Frisco&rsquo;s Double Eagle Steak House is one of about 150 restaurants participating in Houston&rsquo;s month-long Restaurant Weeks. The promotion puts patrons in seats during a slow summer month and raises funds for a local food bank.</p> Del Frisco Double Eagle Steak House