Marketing http://restaurant-hospitality.com/taxonomy/term/6603/more en Consumer connection key to impactful marketing http://restaurant-hospitality.com/marketing/consumer-connection-key-impactful-marketing <div class="field-byline"> Joseph Szala </div> <div class="field-deck"> When good food and service are a given, people start looking for a larger reason to patronize one restaurant versus another. </div> <div class="node-body article-body">When good food and service are a given, people start looking for a larger reason to patronize one restaurant versus another.</div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/marketing/consumer-connection-key-impactful-marketing" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/consumer-connection-key-impactful-marketing#comments Marketing Guest Columns Mon, 16 Mar 2015 14:41:00 +0000 41271 at http://restaurant-hospitality.com Thinkstock How to boost loyalty and increase return visits http://restaurant-hospitality.com/how/how-boost-loyalty-and-increase-return-visits <div class="field-deck"> A recent study found that 70 percent of customers will never come back to your restaurant. How can you get them back in the door? </div> <div class="node-body article-body">A recent study found that 70 percent of customers will never come back to your restaurant. How can you get them back in the door?</div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/how/how-boost-loyalty-and-increase-return-visits" target="_blank">read more</a></p> http://restaurant-hospitality.com/how/how-boost-loyalty-and-increase-return-visits#comments Marketing How To Mon, 16 Mar 2015 11:06:00 +0000 41231 at http://restaurant-hospitality.com Thinkstock 5 ways restaurants can connect with the local community http://restaurant-hospitality.com/marketing/5-ways-restaurants-can-connect-local-community <div class="field-byline"> Nick Vojnovic </div> <div class="field-deck"> To beat the big chains, play the local card. </div> <div class="node-body article-body">To beat the big chains, play the local card</div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/marketing/5-ways-restaurants-can-connect-local-community" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/5-ways-restaurants-can-connect-local-community#comments Marketing Owner Interviews Tue, 10 Feb 2015 22:18:00 +0000 40271 at http://restaurant-hospitality.com Thinkstock How to respond to negative comments on Yelp http://restaurant-hospitality.com/social-media/how-respond-negative-comments-yelp <div class="field-byline"> Holly Machanic </div> <div class="field-deck"> Restaurants are often targets for online critics. Handling the negativity requires a strategy. </div> <div class="node-body article-body">Restaurants are often targets for online critics. Handling the negativity requires a strategy.</div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/social-media/how-respond-negative-comments-yelp" target="_blank">read more</a></p> http://restaurant-hospitality.com/social-media/how-respond-negative-comments-yelp#comments Management Tips Eat Beat Marketing Social Media Mon, 09 Feb 2015 15:00:00 +0000 40011 at http://restaurant-hospitality.com Valentine's Day promotions emphasize indulgence http://restaurant-hospitality.com/marketing/valentines-day-promotions-emphasize-indulgence <div class="node-body gallery-body">Restaurants roll out stuffed pizza, surf and turf, ice cream sandwiches and more</div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/marketing/valentines-day-promotions-emphasize-indulgence" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/valentines-day-promotions-emphasize-indulgence#comments Marketing Food Trends Tue, 03 Feb 2015 21:10:00 +0000 39851 at http://restaurant-hospitality.com 17 ways to attract diners on Valentine's Day http://restaurant-hospitality.com/marketing/17-ways-attract-diners-valentines-day <div class="node-body article-body">Promotions on the year’s second-most popular dining out day focus on indulgence.</div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/marketing/17-ways-attract-diners-valentines-day" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/17-ways-attract-diners-valentines-day#comments Marketing Food Trends Tue, 03 Feb 2015 20:12:00 +0000 39841 at http://restaurant-hospitality.com <p>Giordano&rsquo;s Famous Stuffed Pizza offers heart-shaped pies.</p> Study: Restaurant week deals build business, boost bottom line http://restaurant-hospitality.com/consumer-trends/study-restaurant-week-deals-build-business-boost-bottom-line <div class="field-deck"> The numbers show that restaurant weeks pay off big, to the point where at least one chef/owner is going solo with a DIY version limited to his company’s concepts. </div> <div class="node-body article-body">The numbers show that restaurant weeks pay off big, to the point where at least one chef/owner is going solo with a DIY version limited to his company’s concepts.</div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/consumer-trends/study-restaurant-week-deals-build-business-boost-bottom-line" target="_blank">read more</a></p> http://restaurant-hospitality.com/consumer-trends/study-restaurant-week-deals-build-business-boost-bottom-line#comments Eat Beat Marketing Consumer Trends Fri, 23 Jan 2015 17:00:00 +0000 39571 at http://restaurant-hospitality.com Thinkstock Trendinista: How restaurant searches are evolving http://restaurant-hospitality.com/marketing/trendinista-how-restaurant-searches-are-evolving <div class="field-byline"> Brian Casel </div> <div class="node-body article-body">First impressions begin with how potential customers find your restaurant online.</div> <div class="field-content-focus"> <span>Content Classification:&nbsp;</span> Curated </div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/marketing/trendinista-how-restaurant-searches-are-evolving" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/trendinista-how-restaurant-searches-are-evolving#comments Marketing Trendinista Mon, 12 Jan 2015 15:30:00 +0000 39181 at http://restaurant-hospitality.com Thinkstock Shake Shack heats up slow nights with running clubs http://restaurant-hospitality.com/marketing/shake-shack-heats-slow-nights-running-clubs <div class="field-deck"> Among other successes, this “fine casual” chain has discovered a smart way to attract big crowds of burger lovers on the occasional slow night. </div> <div class="node-body article-body">Among other successes, this “fine casual” chain has discovered a smart way to attract big crowds of burger lovers on the occasional slow night. </div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/marketing/shake-shack-heats-slow-nights-running-clubs" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/shake-shack-heats-slow-nights-running-clubs#comments Eat Beat Marketing Mon, 05 Jan 2015 19:26:00 +0000 39051 at http://restaurant-hospitality.com <p>Shack Track &amp; Field attracts amateur athletes&mdash;and their appetites.</p> Rolling out a new app? Consider the tax issues first http://restaurant-hospitality.com/management-tips/rolling-out-new-app-consider-tax-issues-first <div class="field-byline"> Nikki Gold </div> <div class="field-deck"> Restaurants looking at adding an app might want to consult a tax advisor. </div> <div class="node-body article-body">Restaurants are finding that smartphone apps are becoming as necessary to their business as menus and napkins.</div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/management-tips/rolling-out-new-app-consider-tax-issues-first" target="_blank">read more</a></p> http://restaurant-hospitality.com/management-tips/rolling-out-new-app-consider-tax-issues-first#comments Management Tips Eat Beat Marketing Technology Mon, 22 Dec 2014 20:28:00 +0000 38771 at http://restaurant-hospitality.com Thinkstock