Marketing http://restaurant-hospitality.com/taxonomy/term/6603/more en Tom Colicchio gives ’Wichcraft concept a makeover http://restaurant-hospitality.com/design/tom-colicchio-gives-wichcraft-concept-makeover <div class="field-deck"> The fast-casual sandwich concept sports a new décor, logo and menu. </div> <div class="node-body article-body">The fast-casual sandwich concept sports a new décor, logo and menu.</div> <p><a href="http://restaurant-hospitality.com/design/tom-colicchio-gives-wichcraft-concept-makeover" target="_blank">read more</a></p> http://restaurant-hospitality.com/design/tom-colicchio-gives-wichcraft-concept-makeover#comments Chefs Design Marketing Tue, 23 Aug 2016 20:46:00 +0000 57081 at http://restaurant-hospitality.com <p>&#39;Wichcraft&#39;s new logo and &quot;from seed to sandwich&quot; slogan</p> Ricky Jones Culinary events cultivate customer engagement http://restaurant-hospitality.com/marketing/culinary-events-cultivate-customer-engagement <div class="field-byline"> Tal Postelnik Baum </div> <div class="field-deck"> Turning your restaurant into a classroom is a fun way to create positive buzz. </div> <div class="node-body article-body">Turning your restaurant into a classroom is a fun way to create positive buzz.</div> <p><a href="http://restaurant-hospitality.com/marketing/culinary-events-cultivate-customer-engagement" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/culinary-events-cultivate-customer-engagement#comments Marketing Tue, 23 Aug 2016 14:15:00 +0000 57061 at http://restaurant-hospitality.com <p>Cooking classes provide a perfect opportunity to learn more about your guests.</p> Thinkstock Content marketing a powerful tool for restaurants http://restaurant-hospitality.com/marketing/content-marketing-powerful-tool-restaurants <div class="field-byline"> Liz Barrett </div> <div class="field-deck"> Learn how to reach customers on an entirely new level from the man who wrote the book on content marketing. </div> <div class="node-body article-body">Learn how to reach customers on an entirely new level from the man who wrote the book on content marketing.</div> <p><a href="http://restaurant-hospitality.com/marketing/content-marketing-powerful-tool-restaurants" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/content-marketing-powerful-tool-restaurants#comments Marketing Mon, 22 Aug 2016 13:39:00 +0000 57021 at http://restaurant-hospitality.com <p>Good content usually focuses not on the restaurant or the food, but rather something interesting or helpful to the audience.</p> Pixabay How restaurants brought the Olympic Games to the plate http://restaurant-hospitality.com/food-trends/how-restaurants-brought-olympic-games-plate <div class="node-body gallery-body"><p>The Olympic Games are on many people&rsquo;s minds, and foodservice operators are working to make the most of them with these special Olympics-themed food and drinks. Take a look at the offerings.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp; </p><p>Black Tap Craft Burgers &amp; Beer</p> </div> <p><a href="http://restaurant-hospitality.com/food-trends/how-restaurants-brought-olympic-games-plate" target="_blank">read more</a></p> http://restaurant-hospitality.com/food-trends/how-restaurants-brought-olympic-games-plate#comments Food Trends Marketing Fri, 19 Aug 2016 13:54:00 +0000 57011 at http://restaurant-hospitality.com How to engage both millennials and boomers http://restaurant-hospitality.com/marketing/how-engage-both-millennials-and-boomers <div class="field-byline"> Megan Flynn </div> <div class="field-deck"> While restaurants strive for broad appeal, diners’ unique preferences and conflicting behaviors can present challenges. </div> <div class="node-body article-body">While restaurants strive for broad appeal, diners’ unique preferences and conflicting behaviors can present challenges.</div> <p><a href="http://restaurant-hospitality.com/marketing/how-engage-both-millennials-and-boomers" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/how-engage-both-millennials-and-boomers#comments Marketing Fri, 22 Jul 2016 04:29:00 +0000 56081 at http://restaurant-hospitality.com <p>Two very different generations want some of the same things from restaurants.</p> Thinkstock Google virtual tours offer powerful tool for restaurants http://restaurant-hospitality.com/marketing/google-virtual-tours-offer-powerful-tool-restaurants <div class="field-byline"> John Moore </div> <div class="field-deck"> Pictures tell the story, especially for potential customers eyeing your restaurant online. </div> <div class="node-body article-body">Pictures tell the story, especially for potential customers eyeing your restaurant online.</div> <p><a href="http://restaurant-hospitality.com/marketing/google-virtual-tours-offer-powerful-tool-restaurants" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/google-virtual-tours-offer-powerful-tool-restaurants#comments Marketing Wed, 20 Jul 2016 17:45:00 +0000 56041 at http://restaurant-hospitality.com <p>Professional-quality photos are an effective way to attract would-be guests.</p> ‘Restaurant Week’ sales uptick averages 23 percent http://restaurant-hospitality.com/marketing/restaurant-week-sales-uptick-averages-23-percent <div class="field-deck"> Ever wondered if citywide deals are a good idea for operators? One analysis says yes. </div> <div class="node-body article-body">Ever wondered if citywide deals are a good idea for operators? One analysis says yes.</div> <p><a href="http://restaurant-hospitality.com/marketing/restaurant-week-sales-uptick-averages-23-percent" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/restaurant-week-sales-uptick-averages-23-percent#comments Marketing Tue, 19 Jul 2016 19:21:00 +0000 56011 at http://restaurant-hospitality.com <p>Del Frisco&rsquo;s Double Eagle Steak House is one of about 150 restaurants participating in Houston&rsquo;s month-long Restaurant Weeks. The promotion puts patrons in seats during a slow summer month and raises funds for a local food bank.</p> Del Frisco Double Eagle Steak House Kevin Durant's OKC departure leaves namesake restaurant in lurch http://restaurant-hospitality.com/marketing/kevin-durants-okc-departure-leaves-namesake-restaurant-lurch <div class="field-deck"> The beloved NBA superstar’s defection to Golden State creates serious issues for the local restaurant ventures he endorsed. </div> <div class="node-body article-body">The beloved NBA superstar’s departure from OKC creates serious issues for the local restaurant ventures he endorsed.</div> <p><a href="http://restaurant-hospitality.com/marketing/kevin-durants-okc-departure-leaves-namesake-restaurant-lurch" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/kevin-durants-okc-departure-leaves-namesake-restaurant-lurch#comments Marketing Fri, 15 Jul 2016 14:36:00 +0000 55891 at http://restaurant-hospitality.com <p>In joining Stephen Curry (left) and the Warriors, Kevin Durant leaves an angry community in his wake.</p> Rees Associates Creative ways to deliver the check http://restaurant-hospitality.com/marketing/creative-ways-deliver-check <div class="field-byline"> By Liz Barrett </div> <div class="field-deck"> In lieu of dropping a paper bill on a guest’s table, some restaurant operators have chosen a more clever route. </div> <div class="node-body article-body">Rather than dropping a paper bill on a guest’s table, some restaurant operators have chosen a more creative way to deliver the check.</div> <p><a href="http://restaurant-hospitality.com/marketing/creative-ways-deliver-check" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/creative-ways-deliver-check#comments Marketing Wed, 13 Jul 2016 15:25:00 +0000 55851 at http://restaurant-hospitality.com <p>At Geraldine&#39;s in Austin, TX, checks are delivered in vintage books.</p> Sarah Jacober Study: most restaurant apps fail to connect http://restaurant-hospitality.com/marketing/study-most-restaurant-apps-fail-connect <div class="field-deck"> Consumers have yet to fall in love with restaurant apps. Many operators share their sentiments. </div> <div class="node-body article-body">Consumers have yet to fall in love with restaurant apps. Many operators share their sentiments.</div> <p><a href="http://restaurant-hospitality.com/marketing/study-most-restaurant-apps-fail-connect" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/study-most-restaurant-apps-fail-connect#comments Marketing Sun, 10 Jul 2016 15:03:00 +0000 55711 at http://restaurant-hospitality.com <p>If you&#39;re thinking about launching an app for your restaurant, don&#39;t rush into it.</p> Thinkstock