Marketing http://restaurant-hospitality.com/taxonomy/term/6603/more en 8 elements of a customer service culture http://restaurant-hospitality.com/marketing/8-elements-customer-service-culture <div class="node-body article-body"><p>Customer service expert Jay Baer says that social media and review sites like Yelp have turned customer service into a spectator sport: Outsiders are now witnesses to what once were private complaints or compliments. And that transparency provides both a challenge and an opening for restaurant operators.</p> <p>As Scott Wise, owner of the 13-unit Scotty&rsquo;s Brewhouse chain, says, &ldquo;It would be nice if people would just let me know privately on the occasions when we screw up, but that&rsquo;s not the world we live in now.&rdquo;</p> <p></p></div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/marketing/8-elements-customer-service-culture" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/8-elements-customer-service-culture#comments Marketing Wed, 04 May 2016 18:18:00 +0000 54091 at http://restaurant-hospitality.com <p>Restaurant reviewers expect to get a response to their concerns, Jay Baer has found.</p> Thinkstock How to parlay Mother’s Day business into future bookings http://restaurant-hospitality.com/marketing/how-parlay-mother-s-day-business-future-bookings <div class="field-byline"> Liz Barrett </div> <div class="field-deck"> Take advantage of Mother’s Day crowds with promotions that encourage return visits. </div> <div class="node-body article-body">Take advantage of Mother’s Day crowds with promotions that incentivize guests to return.</div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/marketing/how-parlay-mother-s-day-business-future-bookings" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/how-parlay-mother-s-day-business-future-bookings#comments Marketing Mon, 25 Apr 2016 14:12:00 +0000 53801 at http://restaurant-hospitality.com <p>Mother&#39;s Day provides an excellent chance to showcase your restaurant.</p> Thinkstock The new psychology of menu design http://restaurant-hospitality.com/marketing/new-psychology-menu-design <div class="field-byline"> Marvin Doerfler </div> <div class="field-deck"> Your digital menu makes a crucial first impression and has the power to draw customers and increase their spending. </div> <div class="node-body article-body"><p>Traditionally when you think of menu design, you think of expertly crafted leather-bound menus with bold colors and over-the-top descriptions. Today&rsquo;s restaurant menus are changing. With the advent of new technologies, more restaurants are adding digital menus to their websites and tabletops.</p> <div class="related-content"> <div class="related-label">Related</div> <p><a href="/technology/consider-options-mobile-apps">Consider options for mobile apps</a></p> <p><a href="9-strategies-stronger-restaurant-website">9 strategies for a stronger restaurant website</a></p></div></div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/marketing/new-psychology-menu-design" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/new-psychology-menu-design#comments Marketing Social Media Tue, 12 Apr 2016 14:29:00 +0000 53391 at http://restaurant-hospitality.com <p>Good, high resolution images of your food offerings are a great way to enhance your online menu.</p> Thinkstock 5 keys to a successful rewards program http://restaurant-hospitality.com/marketing/5-keys-successful-rewards-program <div class="field-byline"> Will Orlewicz </div> <div class="field-deck"> Restaurant operators have options when it comes to choosing a guest rewards program. Here are some questions to ask before you commit. </div> <div class="node-body article-body">There are five essential questions every restaurant operator should ask before choosing a customer rewards program.</div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/marketing/5-keys-successful-rewards-program" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/5-keys-successful-rewards-program#comments Marketing Mon, 04 Apr 2016 20:23:00 +0000 53251 at http://restaurant-hospitality.com <p>Successful loyalty programs work for your business and your guests.</p> Thinkstock New loyalty program targets business diners http://restaurant-hospitality.com/marketing/new-loyalty-program-targets-business-diners <div class="field-deck"> Dinova guest rewards are designed to drive more business to restaurants. </div> <div class="node-body article-body">Dinova rewards are designed to drive more business to restaurants.</div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/marketing/new-loyalty-program-targets-business-diners" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/new-loyalty-program-targets-business-diners#comments Marketing Tue, 22 Mar 2016 16:00:00 +0000 52761 at http://restaurant-hospitality.com <p>Business diners can accrue rewards for personal use.</p> Thinkstock Consider options for mobile apps http://restaurant-hospitality.com/technology/consider-options-mobile-apps <div class="field-byline"> Andrew Levi </div> <div class="field-deck"> Restaurants are under increasing pressure to connect with consumers through apps. </div> <div class="node-body article-body">Restaurants are under increasing pressure to connect with consumers through apps.</div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/technology/consider-options-mobile-apps" target="_blank">read more</a></p> http://restaurant-hospitality.com/technology/consider-options-mobile-apps#comments Marketing Technology Mon, 21 Mar 2016 12:39:00 +0000 52731 at http://restaurant-hospitality.com <p>An app makes it easier for customers to find your restaurant. But which app is right for you?</p> Thinkstock Marketing your restaurant to millennials http://restaurant-hospitality.com/marketing/marketing-your-restaurant-millennials <div class="field-deck"> Trying to crack the millennial code? A new study reveals why restaurant marketers should segment 18- to 35-year-olds into distinct groups. </div> <div class="node-body article-body">Trying to crack the millennial code? A new study reveals why restaurant marketers should segment 18- to 35-year-olds into distinct groups. </div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/marketing/marketing-your-restaurant-millennials" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/marketing-your-restaurant-millennials#comments Marketing Consumer Trends Thu, 17 Mar 2016 07:00:00 +0000 52681 at http://restaurant-hospitality.com <p>Marketing efforts should stop lumping all millennials together, a recent study says.</p> Thinkstock 6 secrets to successful LTOs http://restaurant-hospitality.com/marketing/6-secrets-successful-ltos <div class="field-byline"> Liz Barrett </div> <div class="field-deck"> Specials that masterfully balance creativity and urgency help entice orders. </div> <div class="node-body article-body">Specials that masterfully balance creativity and urgency help entice orders.</div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/marketing/6-secrets-successful-ltos" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/6-secrets-successful-ltos#comments Marketing Tue, 15 Mar 2016 14:00:00 +0000 52601 at http://restaurant-hospitality.com <p>Umami Burger&rsquo;s latest Artist Series of LTO burgers honors Food Network&rsquo;s Alton Brown.</p> Umami Burger Card-linked offers: A loyalty alternative for restaurant operators http://restaurant-hospitality.com/marketing/card-linked-offers-loyalty-alternative-restaurant-operators <div class="field-byline"> Megan Flynn </div> <div class="field-deck"> Small- to mid-sized restaurants can benefit from outsourcing loyalty programs to CLO administrators. </div> <div class="node-body article-body">As consumers shift away from loyalty key fobs or punch cards toward mobile wallet payments and loyalty- and offer-enabled credit-debit cards, the power of card-linked offers (CLO) can build customer loyalty.</div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/marketing/card-linked-offers-loyalty-alternative-restaurant-operators" target="_blank">read more</a></p> http://restaurant-hospitality.com/marketing/card-linked-offers-loyalty-alternative-restaurant-operators#comments Marketing Technology Mon, 22 Feb 2016 15:49:00 +0000 51851 at http://restaurant-hospitality.com Thinkstock Washington Redskins latest team to enter restaurant business http://restaurant-hospitality.com/new-restaurant-concepts/washington-redskins-latest-team-enter-restaurant-business <div class="field-deck"> NFL games create a ton of business for sports bars and casual restaurants. No wonder league teams want to get in on the action. </div> <div class="node-body article-body">NFL games create a ton of business for sports bars and casual restaurants. No wonder league teams want to get in on the action. </div> <div class="og_rss_groups"></div><p><a href="http://restaurant-hospitality.com/new-restaurant-concepts/washington-redskins-latest-team-enter-restaurant-business" target="_blank">read more</a></p> http://restaurant-hospitality.com/new-restaurant-concepts/washington-redskins-latest-team-enter-restaurant-business#comments Marketing New Restaurant Concepts Mon, 22 Feb 2016 15:05:00 +0000 51841 at http://restaurant-hospitality.com <p>A rendering reveals basics of the multilevel concept, set to open in late spring 2016.</p> Washington Redskins