Marketing en Foodies: the tourists you want to trap <div class="field-deck"> Culinary travelers search out unique and memorable dining experiences. Airbnb might be able to help your restaurant get your share of this business. </div> <div class="node-body article-body">Culinary travel is on the upswing, its practitioners spend freely on food and 71 percent are specifically looking to eat at local restaurants that serve regional or local cuisine. </div> <p><a href="" target="_blank">read more</a></p> Marketing Wed, 22 Jun 2016 14:00:00 +0000 55421 at <p>Gen Xers and millennials&nbsp;place more emphasis on&nbsp;the food component of their travels.</p> Thinkstock How to beat the catering competition <div class="node-body blog-body">A captive audience provides an excellent marketing opportunity.</div> <p><a href="" target="_blank">read more</a></p> Blogs Marketing The Dish on Catering Tue, 21 Jun 2016 14:11:00 +0000 55391 at Popsicle pop-up promotes Cindy’s <div class="field-deck"> A Chicago rooftop restaurant takes to the streets with a summery LTO. </div> <div class="node-body article-body">A Chicago rooftop restaurant takes to the streets with a summery LTO.</div> <p><a href="" target="_blank">read more</a></p> Marketing Wed, 15 Jun 2016 19:52:00 +0000 55311 at <p>Popsicles provide a taste of summer&mdash;and Cindy&#39;s.</p> Kelsey Sullivan Leveraging the pop-up restaurant <div class="field-byline"> by Liz Barrett </div> <div class="field-deck"> How a pop-up event can bring you and your guests closer together. </div> <div class="node-body article-body">Whether you’re introducing a new restaurant, highlighting your cocktails, or showcasing your creativity in the kitchen, learn how a pop-up event can bring you and your guests closer together.</div> <p><a href="" target="_blank">read more</a></p> Marketing Tue, 14 Jun 2016 16:34:00 +0000 55261 at Niche Restaurant Group Niche Restaurant Group 5 ways to cultivate devoted fans online <div class="field-byline"> Emily Washkovick </div> <div class="field-deck"> Outstanding service, a bit of self-promotion and other factors contribute to the most positive reviews. </div> <div class="node-body article-body">Outstanding service, a bit of self-promotion and other factors contribute to positive reviews.</div> <p><a href="" target="_blank">read more</a></p> Marketing Social Media Wed, 08 Jun 2016 04:00:00 +0000 55001 at <p>Work to turn a frown into a smile to boost your restaurant&#39;s overall ratings.</p> Thinkstock Local fans sprout from local roots <div class="field-deck"> Stressing ties to the community is a good way to keep your restaurant on the public’s mind. </div> <div class="node-body article-body">Stressing ties to the community is a good way to keep your restaurant on the public’s mind.</div> <p><a href="" target="_blank">read more</a></p> Management Tips Marketing Thu, 02 Jun 2016 20:24:00 +0000 55081 at <p>Habitat for Humanity and other charities provide a chance to show your commitment to the local market.</p> Getty Images Chefs heat up Wall Street <div class="field-deck"> An outdoor event shines the light on independent restaurants. </div> <div class="node-body article-body">Independent restaurant chefs show off their skills at outdoor cooking event for US Foods.</div> <p><a href="" target="_blank">read more</a></p> Marketing Top Chefs Tue, 31 May 2016 14:56:00 +0000 54961 at <p>Chef Kenneth Danko (second from left) of Devilicious in Temecula, CA, prepares his signature lobster roll on a 50-foot line kitchen outside the NYSE last Thursday.</p> US Foods 10 perks and pointers for summer food festival season <div class="field-byline"> Liz Barrett </div> <div class="field-deck"> Summertime is festival time—and a great opportunity to market your brand and reach new guests. </div> <div class="node-body article-body">Thousands of food festivals take place across the U.S. each year. We asked seasoned food festival veterans why they participate as well as their tips for a successful event.</div> <p><a href="" target="_blank">read more</a></p> Marketing Fri, 20 May 2016 01:52:00 +0000 54501 at <p>Food festivals allow restaurants to showcase their product to a new audience.</p> Getty Images North America A well-designed website projects the right image <div class="node-body gallery-body"><p>Top international restaurants incorporate key ingredients to convey the right tone and message on the web.</p> <p><em><strong>Jo Sabin is</strong> head of community at <a href="" target="_blank">DesignCrowd</a>, a website that helps small businesses outsource or crowdsource custom graphics, logos and websites from designers around the world.</em></p> </div> <p><a href="" target="_blank">read more</a></p> Marketing Wed, 11 May 2016 14:10:00 +0000 54211 at 8 elements of a customer service culture <div class="node-body article-body"><p>Customer service expert Jay Baer says that social media and review sites like Yelp have turned customer service into a spectator sport: Outsiders are now witnesses to what once were private complaints or compliments. And that transparency provides both a challenge and an opening for restaurant operators.</p> <p>As Scott Wise, owner of the 13-unit Scotty&rsquo;s Brewhouse chain, says, &ldquo;It would be nice if people would just let me know privately on the occasions when we screw up, but that&rsquo;s not the world we live in now.&rdquo;</p> <p></p></div> <p><a href="" target="_blank">read more</a></p> Marketing Wed, 04 May 2016 18:18:00 +0000 54091 at <p>Restaurant reviewers expect to get a response to their concerns, Jay Baer has found.</p> Thinkstock