It’s difficult for restaurants that spend money on social media marketing to know how much of a return they get on their investment. But it’s become easier to make an educated guess now that social media agency Syncapse has come up with a metric that calculates the dollar value of a Facebook fan. The average: $174.17, up 28 percent since 2010. Why so much? “Not only do Facebook brand fans tend to be brand users first,” Syncapse argues. “They spend more, ...

Register to view this article

Why Register for FREE?

Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.