It’s difficult for restaurants that spend money on social media marketing to know how much of a return they get on their investment. But it’s become easier to make an educated guess now that social media agency Syncapse has come up with a metric that calculates the dollar value of a Facebook fan. The average: $174.17, up 28 percent since 2010. Why so much? “Not only do Facebook brand fans tend to be brand users first,” Syncapse argues. “They spend more, ...
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