Hate anonymous online reviews that unfairly portray your restaurant in a bad light? They’re a problem, all right, but wait until you get a load of the scams linked to TripAdvisor reviews in Great Britain. Operators know they should pay close attention to their restaurant’s online reputation, the best practice being to quickly and carefully respond to reviewers who report food and/or service issues. But be aware that more than a few customers have begun to game the system. Some ...

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