How four chefs leverage the promotional nature of Instagram

Chefs Bryan Moscatello, Kevin Sousa take advantage of Instagram

Storefront Company

At Storefront Company in Chicago, chef Bryan Moscatello posts on Instagram to showcase specific dishes and update users on what’s going on behind the scenes. Moscatello’s photos show chefs trying pig ear in the kitchen alongside vibrant plates of red, green and yellow tomatoes, in all their simple beauty. He also recently documented how his culinary team created their own beet-cured salmon, giving consumers a much deeper look inside his kitchen.

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Salt of the Earth and more

Chef Kevin Sousa's four Pittsburgh restaurants — Salt of the Earth, Union Pig and Chicken, Station Street Hot Dogs and Harvard & Highland — provide regular Instagram updates from the kitchen. A recent photo shows chawanmushi custard pools in a bowl while clams and chicken of the woods splay along the side. Another photo of broth poured over prosciutto-cured hamachi showcases unique ingredients like kohlrabi kraut and kelp. Chef Sousa’s posts aren’t falling by the wayside, either; the chef says that every time he posts a photo, at least five guests come in that day for the same dish.

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