No question social media channels can be a powerful, cost-effective way for restaurant operators to get their marketing message out. Among restaurants that rely on them, Twitter, used by 77 percent of operators, trails only Facebook (94 percent) as the social media platform of choice. The only problem with this strategy: No matter which way you send them, almost all these messages are being ignored. Software firm SocialFlow’s just-released research on social media activity pinpoints ...

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