Social media has proven to be a highly effective marketing tool for many businesses, including restaurants.

Consider some of these statistics and it’s easy to see why businesses are using social media:

● 87 percent of small business owners report that social media helps their business.

● Companies that receive more than 1,000 likes on Facebook experience 1,400 visits to their websites each day.

● Social media sites reach 8 out of 10 U.S. Internet users.

● Given these statistics, it’s no wonder business owners are putting so much into social media marketing.

Social media can definitely have an impact on a restaurant’s success. It’s a great way to get the word out about your restaurant, build your brand and get the word out about changes you have made—such as menu items.

Consider these tactics for letting your customers know about changes to your:

1. Design a web-based menu. With a web-based menu you can easily share links to new items and all the info will be pulled in, including the image for your new scrumptious item. Here’s an example from Simmer in Milwaukee.


It is absolutely essential that you have a web-based menu, not a PDF menu. Why? For simple sharing on social media, it’s easier to share web pages versus PDFs. With a web-based menu, the social sites can pull more detailed information like titles, descriptions and images. These elements help provide a richer experience on the social site, which increases engagement.

Also, once you have the attention of people on social media with the rich content they can easily access your web-based menu. Once your visitors are on your site they are more inclined to interact with your menu and can be enticed to come in and try out the new item, or perhaps place their order online.

2. Share high-quality images. You can entice your followers by sharing high-quality images of your new dishes on social media. Images can do amazingly well on sites like Twitter, Facebook and Pinterest. Images really pop compared to regular text updates.

It has been said that a picture is worth a thousand words, and that’s especially true when it comes to marketing a menu. An eye-catching, detailed image of your food can cause someone to start salivating and induce them to come in and give that dish a try.

You can take the images yourself, but food photography can be tricky. It might be worthwhile to hire a professional to take shots a couple times a year. Try offering them a free meal in exchange for a couple of photos.

You should upload these directly to your social profile from time to time, but also include them on your website where anyone can share them.