Raleigh, NC
Annual Sales: $10 million
Units: 7
Key Personnel:
• Gaurav “G” Patel, president/founder
• Tara Owens, managing director
• Dustin Slemp, creative director
• Kyle Lynch, district manager
• Weston Hills, district manager
SINGLE CONCEPTS:
• Cameron Bar & Grill (updated American classics and Southern dishes)
• Faire (premium steaks and seafood)
• Mura (upscale Japanese cuisine)
• Basan (authentic Japanese cuisine)
• Edwards Mill Bar & Grill (classic Southern cuisine)
• The Haymaker (a “homey” cocktail and punch bar)
• Bare Bones (burgers, ribs, beer, billiards and shuffleboard)
WHY IT’S COOL: Eschelon is a perfect example of what a multi-concept restaurant company can do for a smaller restaurant city. Its beautifully appointed restaurants offer an elevated big-city experience with a down-home feel. Variety is key, and Eschelon delivers in a big way with several varying concepts. Its two Japanese restaurants are loaded with culinary talent that have created menus that would succeed anywhere. Kudos to Patel, who has a keen eye and a smart palate.
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