SMILE: Adopt a guestfriendly culture and one-time customers will become regulars. It costs about six times more to market to new guests than to keep a regular guest happy. A happy regular can be worth over $100,000 to your business. Isn’t it worth instituting a guest-friendly culture? Having a guest-friendly culture involves more than just offering quality food and service—it involves being an easy, loose and accommodating place to visit. To understand the importance of adopting a ...

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