Today, consumers are looking for healthier alternatives when dining out – even with their beverages. They want all the great taste of their favorite drinks only with reduced calories and less sugar. To quench consumers’ better-for-you thirst, bar and restaurant operators across the country have been transforming traditional drinks into skinny cocktails and mocktails using sugar-free syrups. They are slimming-down margaritas, coladas and martinis and lightening up lemonades, sodas and iced teas—all without compromising on taste. They’re also creating innovative new skinny beverages—such as cucumber lime coolers, citrus chillers and superfruit sangrias—by adding sugar-free syrups in traditional flavors, such as strawberry, orange and lemon, or on-trend flavors such as peach, pomegranate, blackberry and mango. Adding great-tasting skinny drinks is an easy way to provide flavorful, guilt-free alternatives for calorie-conscious or sugar-averse customers, giving them yet another reason to pull up a stool at your bar. So, lose the sugar and watch the sweet profits pour in.