Ask customers if they pay attention to online ratings and reviews and nearly all of them say they do. But ask business owners whether they monitor their online reviews and slightly fewer than half say they do. Those who have been ignoring them may wish to rethink their position now that dominant review site Yelp is about to get even greater exposure thanks to a new alliance with Yahoo. Restaurant operators have a love/hate relationship with Yelp, but there’s no denying the site is ...
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