We're not saying it's time to rethink your restaurant's advertising strategy. But you may wish to check out two recent campaigns launched by Chipotle Mexican Grill. Together, they demonstrate that your choice of advertising media may be larger than you think, and your cost of getting your ad message to your target audience may be lower than you could imagine. Last spring, Chipotle rolled out a pair of move theater ads—the ones that appear with the previews prior to the feature. One ...

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