How deeply embedded has the deal-of-the-day discounting mentality become in foodservice? Now it’s crossing over into a new realm. Four weeks out from Christmas, a large number of restaurants are offering 20 percent kickbacks to customers who purchase gift cards. Do these operators wind up actually making money? Gift cards used to be a can’t-lose proposition for restaurants. They brought in cash up front, lured new customers into the dining room and brought in additional revenue when ...
Register to view this article
Why Register for FREE?
Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.