Many restaurant marketing campaigns strive to create long-lasting buzz on the Internet and elsewhere, but Pizza Hut may be the first company to create so much buzz inadvertently. Last month, the 6,200-unit pizza chain launched a tongue-in-cheek public relations and ad blitz carefully timed to reveal that it was rebranding itself as Pasta Hut. The idea was to generate interest in Pizza Hut's new Tuscani pasta offerings available in either Creamy Chicken Alfredo or Meaty Marinara varieties. ...

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