Top restaurant industry researchers set out to assess whether daily deal fatigue exists, but also found out a lot about who uses these deals and why. The key finding from the restaurant operator perspective: You may not have to offer as deep a discount as you think to run a successful deal. Authors Utpal Dholakia, a professor at Rice University, and Cornell’s Sheryl Kimes chose an ambitious title for their joint research study: “Daily Deal Fatigue or Unabated Enthusiasm? A Study of ...
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