You can’t buy the new Kenny Rogers CD at a Kenny Rogers Roasters restaurant, of which more than 100 still operate worldwide. But you can at Cracker Barrel Old Country Store, which has an exclusive on it. How come Kenny Rogers markets his music through a rival restaurant chain instead of the one named after him? Rotisserie chicken chain Kenny Rogers Roasters was a red-hot concept during the mid-1990s, peaking at 350 units before filing for Chapter 11 bankruptcy in 1998. It was bought out of ...
Register to view this article
Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.