Will Americans sit through a two-minute animated film about the evils of factory farming before the movie they paid to see actually starts? And will Chipotle Mexican Grill’s sponsorship of it turn off more people than it turns on? We’ll find out soon, because advocacy ad vehicle “Back to the Start” hits 5,700 theater screens nationwide this month. You have to hand it to Chipotle. The company knows how to make innovative use of media to keep its brand top of mind among consumers. In this ...
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