Let’s hope that luxury carmaker Cadillac’s notion of using high-profile chefs and cooking competitions as a means to lure potential customers into test-driving their vehicles succeeds. This food-based marketing strategy could open up lucrative side jobs for chefs while simultaneously creating tons of no-cost publicity for their restaurants. You’d think the opportunity to drop by a nearby mall to test drive a bunch of different Cadillacs—no showroom pressure!—would draw a good-sized crowd. ...
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