Almost every restaurant was in the deal-of-the-day business pre-Groupon—on customers’ birthdays, that is. Now a new website aggregates those birthday giveaways so customers can cherry pick the best offers. Is Freebirthdaymeals.org a business-builder or a weirdly efficient way to attract freeloaders? Birthday deals are a traditional way for restaurants to reward loyal customers. And your loyal customers used to be the only ones who knew what might be available to them on their special day. ...

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