There’s no Elvis Presley-branded theme restaurant in the King’s hometown of Memphis, or anywhere else in the U.S., for that matter. But a handful of Elvis American Diners now operates in Israel and Eastern Europe. How come this can’t-miss concept—it taps into a massive fan base—is only being franchised overseas? Elvis Presley died in 1977, but he remains a tourist draw of prodigious portions. His devoted followers still flock in huge numbers to Graceland in Memphis, and the Viva Elvis! ...

Register to view this article

Why Register for FREE?

Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.