TONY RIVIERA Founder, President & C.E.O., Tony Maroni's Franchise Systems, Bellevue, Washington Age: 39. Why he's rising: Riviera, a first-generation Italian from Brooklyn, has assembled a top-notch management team to franchise a chain of gourmet pizza restaurants throughout the West. Ladder climbing: Owner, Manhattan Steak House; president, Celebrity Catering Co.; president/c.e.o., Orr Foods. On-the-job training: Grace Restaurants, Marriott Hotels, various restaurants. Wins praise for: ...

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