How important is it that a restaurant’s chef steps out of the kitchen and chases celebrity status? Sure, it’s a good career move for the chef, but it’s an even better strategy to keep your dining room full. Where to start? Get on TV, pronto. The recently concluded South Beach Wine & Food Festival is all about rubbing elbows with celebrity chefs. This year, three of the most successful ones were part of a panel that tackled this topic: “How To Build Your Brand Without Selling Out.” Their ...

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