One way to break into foodservice is by establishing street cred with a food truck. For some, a successful food truck business is a stepping-stone into a brick-and-mortar restaurant. But the food truck business is a two-way street that allows the brick-and-mortar operators to take their brand to the street. Consider, for example, the case of celebrity chef/restaurateur José Andrés. At the moment, Andrés may be the hottest chef in America. Last year the James Beard ...
Register to view this article
Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.