Shakespeare could have been talking about Twitter when he wrote “Brevity is the soul of wit.” It’s ironic that the undeniably witty Will wrapped this well-known quote in a long, drawn-out speech by a not-so-witty character in Hamlet. Shakespeare was, of course, going for comic irony. Today, when marketing experts and social media gurus write articles like “Twenty Tips to Take Twitter to the Next Level and Leverage Social Media Shareability for Optimum Revenue ...

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