Constant Contact, an online marketing organization, collected these six tips to help businesses maximize the impact of Instagram. 1. Use images to tell a story, not blast your branding. Starbucks does this well. Their photos show lots of Starbucks cups, but the focus is always on what the person is doing while enjoying their coffee—on the beach, reading a book, etc. Keep it subtle and keep the focus on your customers. 2. The best photos fall into two categories: beautiful ...
Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.