Creativity, and not a big budget, is proving to be what matters most when it comes to marketing your restaurant. Social media has replaced traditional paid advertising as the preferred route to driving traffic for many full-service restaurants, especially smaller chains and independents. In the NRA’s 2012 Restaurant Trends Survey, 84 percent of fine-dining operators said they planned to devote more resources to social media marketing. Forty-five percent said they would spend less ...

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