We already know that food trucks have led to permanent restaurant ownership for a few ambitious chef/owners. But what if you could skip the brick-and-mortar restaurant experience entirely and become a celebrity food truck chef/owner—complete with the kind of lucrative endorsement gigs celebrity chefs typically get? That’s the move a quartet of food truck chef/owners have pulled off by signing on to create recipes for the Canola Council of Canada, a commodity board that ...

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