Supermarkets are no longer just selling the ingredients needed to make a meal. They are selling the meal already put together, prepackaged, and now at some locations, they’re even cooking it fresh and serving it up like a restaurant. “Gone are the days of trips to the grocery store designed to address a family’s needs for the next one to two weeks,” said Wade Hanson, Technomic principal and director of the firm’s retailer meal solutions (RMS) practice. ...
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