Catering's large check averages represent the best chance of making up for lost sales during this economic recession. And four walls marketing — showcasing your services to the customers that walk in your front door, drive by your location and order your takeout — is the most effective way to promote it. Have a graphic designer create signs, banners, table tents, box toppers, bag stuffers, staff buttons, washroom signs and catering menus to place strategically around your ...

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