Interest in handcrafted tequilas has been nothing short of phenomenal and propelled the category to grow a robust 10 percent, the steepest increase of the light liquors, outpacing the growth of vodka (6.7 percent) and rum (5.1 percent). Considering that tequila constitutes only about 6 percent of the American spirits market, there is tremendous opportunity for continued growth. Like Champagne and cognac, tequila has its own appellation, Denominacion de Origen, which delineates growing ...
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