Forget the recession. Simple demographics are what's having the biggest impact on the daypart that matters most to full-service operators — dinner. That's what a new study from market research firm NPD Group concludes, tabbing dinner as the weakest-performing meal period over the past decade. What's behind the drop-off? Multiple factors, but key is that customers in the age groups that were once the heaviest users in the dinner daypart have cut back. Annual per capita dinner occasions for ...
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