Who would believe you could build a five-unit chain of tribute restaurants based on the celebrity value of someone who has been dead for 28 years, one where the owners chose "country club attire enforced" as the dress code? Could this possibly work? At first glance, the idea of opening a string of Bing Crosby's Restaurant & Piano Lounges across the West seems doomed to failure. Sure, there's money to be made in retro-themed operations, as proprietors of tiki lounges or those that employ ...
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