In Europe, nothing boosts your restaurant's reputation, visibility and profitability like a favorable write-up in the Michelin Guide. Relatively few restaurants achieve the coveted one-, two- or three-star rankings American are familiar with, and Michelin is pretty stingy with its "Bib Gourmand" designations, too. Bib Gourmand signifies that a restaurant has excellent food and moderate pricing. A restaurant that gets one of these is set for years. Michelin bases the integrity of its ranking ...

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