TAKE A FLYER: Can a hotel restaurant become hip? The Renaissance Long Beach thinks they’ve found the formula with Tracht’s. Remember when steakhouse operators thought that brightening their interiors and adding a handful of non-meat options to the menu would make their male-oriented enclaves more appealing to women? It worked. In fact, this strategy was successful not only in attracting more female customers, but to the point of attracting female chef/owners who realized that the ...
Register to view this article
Why Register for FREE?
Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.