They’re known variously as “previews” or “trailers,” and Hollywood filmmakers have grasped their inherent marketing power for decades. It’s simple: give a potential customer a fast-paced snippet of the full-length movie experience and that person will often be transformed into a paying customer who can’t wait to see the movie or buy the DVD. Crafting these trailers has long been an art in and of itself, and they are a critical component of any film’s success. That’s why movie companies make ...

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