WELCOME: Pizza Patron focuses on a growing Hispanic customer base. FOREIGN EXCHANGE: As much as 15 percent of business at Pizza Patron's company stores is now done in pesos. If you can get past the death threats and hate mail, the decision by 59-unit Pizza Patron to accept Mexican pesos for payment in its restaurants chain-wide is looking like one of the smartest ways yet to appeal to the fast-growing Hispanic market. Earlier this year, the Dallas-based company posted signs in its ...

Register to view this article

Why Register for FREE?

Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.