We like the research that comes from San Clemente, CA-based Sandelman & Associates for one key reason: its methodology. As it has done quarterly since 1988, the firm uses telephone surveys to quiz restaurant customers about their most recent visits to selected chains. If you want an unvarnished picture of how a restaurant is doing, you can’t beat exit interviews conducted with its actual customers, even if there is a bit of a time delay between the purchasing occasion and the customer’s ...
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