Brooks didn't originate the Hooters concept. He bought the rights to it in 1984 when Hooters was a single-unit operation in Clearwater, FL. It was primarily a bar then, but began to emphasize food, particularly chicken wings, when Brooks took over. Hooters steadily expanded under his leadership and has 430 units today. There are locations in 46 states and 20 countries, including China. Average annual unit volume is $2.4 million, and the chain's 60 million annual customers spend about $13.25 ...
Register to view this article
Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.