Good to great: You can do it. Sure, it would be nice to be the next Wolfgang Puck. But emerging as a big celebrity fish in a small pond has plenty of perks. How can you break away from the pack? Uber-agent Scott Feldman, founder and president of Two Twelve Management and Marketing in New York City, has this advice for you: Think of yourself as a brand. Your talent, your personality, your appeal are a brand that people want to buy. Think of yourself differently. You are an asset ...
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