Good to great: You can do it. Sure, it would be nice to be the next Wolfgang Puck. But emerging as a big celebrity fish in a small pond has plenty of perks. How can you break away from the pack? Uber-agent Scott Feldman, founder and president of Two Twelve Management and Marketing in New York City, has this advice for you: Think of yourself as a brand. Your talent, your personality, your appeal are a brand that people want to buy. Think of yourself differently. You are an asset ...
Register to view this article
Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.