Chipotle's stock was so hot its initial offering has already been enshrined alongside that of Boston Chicken (up 143 percent on its first day of trading in 1993) in the IPO Hall of Fame. Which shows you how big a premium investors will place on a good restaurant idea. But there's a downside to a hot IPO, too. After investors fork over the money (proceeds from the Chipotle IPO were $200 million), they expect a lot from the newly public company. Wall Street wants good numbers immediately, ...

Register to view this article

WhyRegisterfor FREE?

Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.

Already registered? here.