Marketing We have to tip our hat to the people at Papa John’s. They’ve figured out how to engage a younger audience in a way that should not only really move the merchandise, but enable the company to build a valuable marketing database in the process. Papa John’s “TEXTra Points 4 Pizza” promotion works like this. Customers text “POINTS” to 47272 or register for the deal at the company’s website. For doing so, participants get pizza deals throughout each round of the NFL playoffs. And ...

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