If you're hoping the necessity to offer value meal deals has begun to abate, you're going to like the results of J. D. Power and Associates' 2010 U.S. Restaurant Satisfaction study. The marketing information giant found that, at least for casual and family full-service restaurants, service quality and the dining environment now outweigh price as the key drivers of overall customer satisfaction. “In a fiercely competitive marketplace, restaurant companies have focused on a variety of ...

Register to view this article

WhyRegisterfor FREE?

Registering for Premium Content on Restaurant Hospitality will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.

Already registered? here.