Restaurants elsewhere in the world are more than ready to cash in on the upcoming 2010 FIFA World Cup soccer championship in South Africa, a sporting event of global magnitude that trumps even the Olympics. But in the U.S.? Not so much, even though there might be more soccer-related business to be had here than many operators imagine. It’s not too late to get in on the action. How? There are plenty of ways to play the 2010 FIFA World Cup from a promotional perspective. The easiest: If ...

Register to view this article

Why Register for FREE?

Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.