Want to attract a younger crowd to your bar, but aren’t sure exactly what alcoholic beverages they prefer? Researchers at survey giant Nielsen quizzed 7,500 millennials (ages 21-34) to find out what they want and if their needs differ from those of their Gen-X predecessors. They do; we distill the findings below. Ask any beverage pro: customers ages 21-34—currently known as the millennial demographic—are what pump life and profits into a restaurant’s bar scene. ...
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