Ever think of preselling special meal packages online to help raise cash to open your new restaurant? Chef/owner John Brandt-Lee tried this tactic and got 112 customers to respond, enabling his Avalon Pasta Bistro to open in Downington, PA last week. Could this financing method work for other operators, too? Brandt-Lee, also chef/owner of Avalon Restaurant in West Chester, PA, turned to website www.kickstarter.com when he sought incremental funds to finish the build-out of sister ...

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