We already know that reality show America’s Next Great Restaurant winning concept Soul Daddy is the fastest chain restaurant failure in history. Now, courtesy of an SEC filing, we’re getting an inkling of how much money was lost in the process, at least by Chipotle Mexican Grill and its boss, Steve Ells: $2.5 million. A key premise of NBC’s America’s Next Great Restaurant was that each of the four judges who would choose the winning fast casual concept would personally invest in it. The ...
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