QSRs aren’t the only restaurants that can use movie tie-ins to attract customers. Full-service chains T.G.I. Friday’s and Kona Grill are ready to cash in this Thursday when Sex and the City 2 opens nationwide. Presuming your bartender makes a decent cosmo, it’s not too late for your place to get in on this act, either. Fast food feeders are the masters of leveraging movies to boost sales. Their marketing departments know how to pump out a collection of toys, games, action figures and other ...
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