Some of you may view online restaurant rating sites as helpful entities that capture word-of-mouth and accelerate its benefits by disseminating it online. Others think of them as rogue entities looking to sabotage their business unless, in on case, they pay them a fee and play along. Still others may simply be grateful for the blizzard of patron feedback these services provide, negating a need to hire a secret shopping service or bother with comment cards. But whatever you think of Yelp, ...

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