If text messages aren’t part of your marketing strategy, you may be missing a chance to reach a big chunk of your potential audience, according to a recent study. A survey done by Harris Interactive for 1020 Placecast found that 42 percent of 18- to 24-year-olds and 33 percent of those 35 to 44 years old are at least somewhat interested in receiving opt-in mobile alerts from their favorite businesses. Their favorite source of these alerts: restaurants, mentioned by 53 percent of the ...

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